Top 10 Smartphone Releases in India (2025), focusing on the most recent launches from Apple, Sony, Asus, Vivo, Samsung, Motorola, Oppo, and other noteworthy brands—complete with prices, launch dates, and key specifications:
iPhone 17 Pro Max 2 TB variant crosses ₹2 lakh in India
1. Apple iPhone 17 Series (iPhone 17, 17 Air, 17 Pro, 17 Pro Max)
- Launch Date: Announced on September 9, 2025; pre-orders from September 12, India availability likely from September 19
- Prices in India: Pre-order iPhone 17
- Available from 19 September.
-
- iPhone 17: ~₹89,990
- iPhone 17 Air: ~₹99,990
- iPhone 17 Pro: ~₹1,24,990
- iPhone 17 Pro Max: ~₹1,64,990
- Key Specs:
- iPhone 17 — A19 chip, adaptive ProMotion 120 Hz display, 48 MP Dual Fusion camera, Center Stage front cam, better battery
- iPhone Air — Thinnest ever at 5.6 mm, titanium frame, 6.5″ 120 Hz display, A19 Pro SoC with Wi-Fi 7, eSIM-only, 48 MP dual-fusion rear camera
- Pro models include enhanced camera setups (triple 48 MP, 8K video), upgraded A19 Pro chip, AI-enhancements, longer battery life
- Pricing milestone: iPhone 17 Pro Max 2 TB variant crosses ₹2 lakh in India
The groundbreaking iPhone 17 Pro Max 2 TB variant redefines luxury smartphones, offering unmatched performance and status despite crossing the ₹2 lakh mark in India.
2. Sony Xperia 1 VII
- Launch Date: Introduced on May 15, 2025; in India mid-June
- Price in India: ~₹1,50,000
- Highlights:
- Snapdragon 8 Elite SoC, 12 GB RAM, 256 GB storage (expandable to 2 TB), 5,000 mAh battery, wireless charging
- 6.5″ 120 Hz OLED display, Bravia-based color tuning, IP68, jack, premium audio, AI auto-framing camera system, 48 MP ultrawide, Walkman-grade sound tech
3. Asus (Upcoming models to watch)
While not yet released, these Asus flagships are highly anticipated:
- Models include ROG Phone 9, 9 Pro, Zenfone 12 Ultra, 11 Ultra, expected early 2025; prices range from ₹70K to ₹1.27L
- Zenfone 12 Ultra specs highlight Snapdragon 8 Elite with AI NPU, up to 16 GB RAM, 512 GB UFS 4.0
4. Vivo Y400 5G
- Launch Date: Released in India on August 4, 2025
- Specs:
- 6.67″ FHD+ AMOLED display, 120 Hz, Snapdragon 4 Gen 2, 8 GB RAM, 128/256 GB storage, 5,000 mAh battery with 90 W fast charge
- Cameras: 50 MP Sony IMX852 + 2 MP depth, 32 MP front; includes 3.5 mm headphone jack
5. Samsung Galaxy S25 Ultra (Global; expected in India)
- Launch: Released globally in January 2025
- Specs: 6.8″ display, Snapdragon 8 Elite, 200 MP main camera, S-Pen support, ~US$1,199.
- India Variant: A Snapdragon 8 Gen 3 Galaxy version is expected before the festive season, likely launching during Big Billion Days from late September
6. Motorola Moto G86 Power 5G
- Launch Date: July 30, 2025; on sale from August 6 in India
- Price: ₹17,999.
- Features: 32 MP selfie cam, 50 MP Sony rear cam with 4K support, massive 6,720 mAh battery
7. Oppo F31 Series (Upcoming)
- Launch Date: Scheduled for September 15, 2025 at 12 PM IST
- Expected Features: Durable mid–range 5G devices focusing on battery endurance, stronger build, better performance; includes F31, F31 Pro, F31 Pro+ variants
Additional Noteworthy Mentions
- Tecno Pova Slim 5G – Launched in India recently: 6.78″ curved AMOLED, military-grade build, 5,160 mAh battery; price tbd
- Lava Bold N1 5G – Budget 5G phone with Unisoc chipset, 5,000 mAh battery, HD+ display; price yet to be announced
- iQOO Z10R – Launched July 24, 2025: MediaTek Dimensity 7400, 6.77″ 120 Hz OLED, 50 MP rear & 32 MP front with 4K video, 5,700 mAh battery with 90 W fast charging, IP68 rating; starting ₹19,499 (intro offer ₹17,499)
Top 10 Picks Summary
| Rank | Model | Launch / Arrival | Price (INR) | Standout Feature |
|---|---|---|---|---|
| 1 | iPhone 17 Series | Sept 2025 | ₹89k–₹1.65L+ | Flagship, AI, redesigned in multiple tiers |
| 2 | Sony Xperia 1 VII | June 2025 | ~₹1.5L | Alpha camera tech, audio, expandable storage |
| 3 | Samsung Galaxy S25 Ultra | Jan 2025 (global) | Expected ₹1.2L+ | 200 MP, S-Pen, Snapdragon variant coming soon |
| 4 | Oppo F31 Series | Sept 15, 2025 (upcoming) | TBD | Durable mid-range 5G phones |
| 5 | Asus Flagship Phones | Early 2025 (upcoming) | ₹70K–₹1.27L | High-end SoCs, gaming-oriented features |
| 6 | Moto G86 Power 5G | Aug 2025 | ₹17,999 | 4K video, huge battery |
| 7 | iQOO Z10R | Jul 2025 | ₹17,499–₹19,499 | 120 Hz OLED, 4K video, fast charging |
| 8 | Vivo Y400 5G | Aug 4, 2025 | Mid-range (~₹20K est.) | Bright AMOLED, SD 4 Gen 2, headphone jack |
| 9 | Tecno Pova Slim 5G | Recently launched | TBD | Lightweight, curved AMOLED, military certification |
| 10 | Lava Bold N1 5G | Recently launched | TBD | 5G entry-level device with large battery and affordability |
Final Thoughts
- For true flagship experiences, the Apple iPhone 17 series, Samsung Galaxy S25 Ultra, and Sony Xperia 1 VII lead the pack.
- For high value in mid-range, the iQOO Z10R, Moto G86 Power, and Vivo Y400 5G are excellent.
- Upcoming launches like Oppo’s F31 series and Asus’s ROG/Zenfone flagships are worth keeping an eye on, especially ahead of India’s festive season.
Also read : iPhone 17 Pro vs Samsung Galaxy S25: Best Smartphone Choice for 2025
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